What on earth has Kevin Bacon got to do with selling mobile phones in the UK? For a start I don't suppose Kevin Bacon had ever heard of EE before they contacted him for the role... and half the things he talks about in the advert must mean absolutely nothing to him (he mentions Coronation Street at one point). And it is not until you read about him a bit on Wikipedia that you realise the reasoning behind everything revolves around Kevin Bacon. Too surreal, too weird and no relevance. Certainly doesn't make me want to go out and get an EE contract... Oh wait a minute I'm with T-Mobile therefore I already am. Damn!
Rant over.
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