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Rise of the Middle Man

Following on a bit from my rant about the printing industry, I can't help but notice the sudden proliferation in adverts for price comparison websites. Suddenly they seem to be on the TV all the time. What do they actually do? They get quotes for you and tell you (apparently) the cheapest... and that's it!!! Talk about galling if you are a company that directly offers the service, and they seem to be making shedloads out of it. Directline though are advertising that you won't get their prices via one of these para-sites. Good for them!

Rant over.

1 comments:

Anonymous said...

Yes, I agree. It seems to me a bit like a corporate protection racket. If you pay up to advertise and join in, you make money- if you don't (and you aren't massive), you'll die....