North Londonshire?

I kept hearing an advert on the radio (voiced by the irritating Sandy Toksvig) for some bizarre and unknown place called North Londonshire. Where the f*ck is North Londonshire?... well it turns out some dick has decided to call Corby, Wellingborough, Kettering and Rushden - North Londonshire. A green and pleasant land, a Shangri La, a paradise where everyone should aspire to live. SORRY... but a friend of mine used to live in Rushden and I remember it being a total dump. North Londonshire my arse! Retards.

Rant over.