Look... I'm all for innovation and originality, however I just don't get this! It is like the 2012 logo - it just doesn't seem to work. What have weird one-eyed creatures got to do with it? They don't look cute and there doesn't seem to be any kind of relevance to them. They aren't memorable. Bloody 'ell when you think about it couldn't they have hired some decent marketing people. They should have contracted it to the company that created the brilliant Meerkat adverts. Simples.Rant over.
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